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Coolidge Collection of Businesses pull off a first

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By Bonnie Caprara
BerkleyLive Editor

When most people think of Downtown Berkley, they think of the liveliness that zips along 12 Mile Road between Royal Oak and Southfield. What often gets overlooked are the boutiques, bakeries, restaurants and offices on Coolidge Highway between Catalpa and Wiltshire.

That small town meets resort town feel where shoppers can pick up a custom-made wedding gown, a gluten-free loaf of bread or the latest bestselling book all within walking distance of lots of free parking is what lured Maureen Popkin to open June Moon Furniture store in early November.

“We don’t have the chains here,” Popkin says. “We have the mom and pop boutiques that make it interesting.”

But even with several destination stores that have opened in the past few years, Popkin felt the business owners had to do something to get people to “stop, park, walk and look around a bit.”

On Thursday, Dec. 1, Popkin and 14 other businesses will kick off the first of the Coolidge Collection of Businesses First Thursdays.

“Everyone’s doing something a little different,” Popkin says. “Dr. Allyn will be doing mini massages at the Berkley Chiropractic Clinic. The bakeries will have free samples. Berkley Eyewear is doing a trunk show. MHG Jewelers is doing free jewelry cleaning.”

All of the businesses in the Coolidge Collection of Businesses will be participating in 12 Days of Giving Plus a Little, a one-day food drive for Yad Ezra, a kosher food bank– a precursor to the 12 Days of Giving donation program taking place in Berkley Dec. 3-14.

“They’re a Berkley business and we’re trying to support each other,” Popkin says. “Plus, what they’re not able to use, they’ll send out to other organizations.”

Popkin is already planning the next First Thursdays for the coming months.

“For January, our theme is going to be resolutions, and February we’ll have a Valentine’s theme,” Popkin says.

Businesses participating in the Coolidge Collection of Businesses include:

The Berkley Book Corner, 2680 Coolidge Hwy.; 248-439-0503
Berkley Chiropractic Clinic, 2745 Coolidge Hwy.; 248-398-1155
Berkley Eyewear, 2782 Coolidge Hwy.; 248-629-6410
Butterfly Bake Shoppe, 2752 Coolidge Hwy.; 248-439-0377
Elwin & Company, 2971 Coolidge Hwy.; 248-547-8846
Family Video, 2571 Coolidge Hwy.; 248-546-2738
JJ Fatts, 2626 Coolidge Hwy.; 248-336-0006
June Moon Furniture Store, 2743 Coolidge Hwy.; 248-291-6949
MHG Jeweler, 2689 Coolidge Hwy.; 248-0253
Nationwide Insurance, 2658 Coolidge Hwy.; 248-541-1212
Party Cakes, 2670 Coolidge Hwy.; 248-541-2253
Peggendott Design Studio, 2684 Coolidge Hwy.; 248-586-1711
Simply Beautiful Salon, 2665 Coolidge Hwy.; 248-761-1696
Tootie & Tallulah’s, 2816 Coolidge Hwy.; 248-7637
Tru Launch, 2646 Coolidge Hwy.; 248-508-6392


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